LUMSON: RELIABILITY, INNOVATION AND LUXURY IN THE SERVICE OF LANCÔME
Lumson, a
leader in primary cosmetic packaging, has been chosen by Lancôme to develop the
packaging for its latest innovation: Absolue Longevity MD Anticipate The
Cream. This a perfect synthesis of compliance and efficacy which confirms the
company’s skill and ability to develop highly customised solutions that combine
quality, performance and aesthetic refinement.
Specially developed
for this luxury brand, Lumson has developed and manufactured the packaging for the
new Absolue Longevity MD Anticipate The Cream, a high-compliance cream
within the Absolue Longevity MD line. This is the first longevity
skincare treatment by Lancôme designed to reverse the visible biological age of
skin at each and every stage of life, and to prevent evident signs of ageing by
targeting their underlying origins. This approach means the line provides
skincare according to its real, specific and biological needs across three
targeted pathways: Anticipate, Intercept and Reset.
Taking a
closer look, at the heart of the Anticipate The Cream formula is MitopureTM
by Timeline, a pure and micronized form of Urolithin-A that stimulates the
mitochondrial recycling process, acting as a powerful regenerator of the
‘cellular battery’, combined with Anticipate CompoundTM – a complex
of Epigenomy, Eperuline, Ectoin, Rose Pro-Xylane and Taurine – to protect cells
and preserve the skin’s youthfulness. The result is a cream that prevents the
appearance of the very first fine lines while preserving facial firmness and
radiance.
THE
PACKAGING THAT TURNS A BRAND’S CODES OF EXCELLENCE INTO A VISUAL SIGNATURE
From this
vision, bringing together excellence, innovation and aesthetic research, emerged
the packaging created by Lumson for Absolue Longevity MD Anticipate The
Cream created to house this precious cream in a bottle featuring
pure, clean lines, where the quality of the glass itself and the luminous
finishes ensure each cosmetic ritual is transformed into a distinctive and premium
user experience.
The core of
the project is the 50ml SLIM 355 DeLuxe bottle in high-quality glass. The
packaging concept, shaped by the balance of proportions with the choice of
glass - a premium material to guarantee high quality standards, top production
uniformity and an instant perception of solidity and excellence - lends the
overall design a sophisticated sense of purity and minimalism.
Reinforcing
its visual identity even further is the superbly refined decoration which
combines metallisation in shiny white gold tones with multi-layer UV screen
printing. The interplay between surfaces, the reflections and their depth
create a precious and contemporary visual effect that directly connects with
the line's premium positioning of the line and the brand's distinctive codes.
To complete
the packaging, the Eco Purity AA355 pump has been added. Entirely in line with
the project’s aesthetic concept, it bonds both performance and user experience.
The aluminium-coated components in a shiny light gold finish blend naturally into
the chromatic balance of the packaging, while its custom overcap, enhanced with
UV screen printing, evokes the essence of LANCÔME.
