MOON: mascara in glass by Lumson and Ponzini
Charm, ethereality, beauty. Just a few words to capture the essence of MOON, the first mascara in glass developed by Lumson, the first mascara in glass developed by Lumson, leader of primary cosmetic packaging, in collaboration with Ponzini, global centre of excellence in applicators for mascara.
MOON is an entirely ‘Made in Italy’ project and a new milestone in Lumson’s evolutionary journey. Following its entry into the world of fragrances in 2025, and coinciding with the 50th anniversary of its foundation, Lumson now delivers on a significant challenge for 2026: to bring glass – a precious, noble material widely used for skincare, foundation and fragrance – to the world of the best-selling and most beloved of all eye make-up products: mascara.
MOON: material, depth, character
MOON is a 10ml glass bottle featuring a clean, streamlined design conceived to enhance the formula within through transparency, reflection and depth. Glass represents a style choice, embodying responsibility and functionality that all ensure greater formula compatibility, improved long-term stability, and full recyclability.
Thanks to Lumson’s consolidated experience in the decoration of glass, the bottle can be customised with a variety of decorations and effects, instantly transforming the mascara inside into a luxury object. When paired with Ponzini’s brushes, MOON becomes a packaging solution that provides a strong visual impact - created to make a brand’s premium and distinctive product stand out.
ALL EYES ON ME: TAILORED PERFORMANCE
Collaboration with Ponzini has brought about the creation of a new collection named ALL EYES ON ME. It consists of three mascara interpretations, combining the MOON glass bottle and three different brushes - developed in-house using proprietary technologies and unique machinery – where each is designed to deliver a specific performance:
Volume and Length: a minimalist brush in elastomer, designed for an intuitive application and complete coverage, even on very short lashes.
Volume – Curl – Separation: a fiber brush featuring a distinctive three-sphere design, engineered for a rich yet controlled product release.
Volume – Definition – Separation: a high-performance multi-fiber brush, created to deliver an all-in-one effect.
Three is just the beginning. Ponzini offers its expertise and an extensive portfolio of applicators – distinguished by shape, fiber and technical configurations – that, together with the MOON glass bottle, mean that brands can develop their own ‘custom’ solutions.
This collaboration between the two companies has generated an open and highly flexible system that blends Lumson’s expertise in glass and Ponzini’s applicator know-how, providing brands with an instrument that is at once unique and creative.
Aesthetics, luxury, functionality. MOON redefines the universe of mascara through a lens that is new, forward-thinking and responsible, while still preserving performance and preciousness.
THE MEETING OF TWO ITALIAN EXCELLENCES
Founded in 1975, Lumson is a point of reference in the world of primary cosmetic packaging. It is recognised for its innovation, design and Made in Italy quality. With MOON, this Italian company brings glass to the make-up world through a product with high aesthetic appeal.
Founded in 1962, Ponzini is global leader in mascara applicators. It has the in-house production expertise needed for the development of highly customisable applicators that are flexible and can be tailored to meet market needs.
With these foundations, MOON is more than a glass mascara; it is an object designed to capture attention… quite literally!
