Benefit Cosmetics and Lumson together for the new POREfessional Smoothing and Blurring Foundation
By combining design, functionality and personality, what emerges is an
eye-catching packaging able to showcase at its best the formula it guards. Just
like the new POREfessional Smoothing and Blurring Matte Foundation by Benefit
Cosmetics.
The POREfessional Smoothing and Blurring Matte Foundation is the latest non-comedogenic
foundation by Benefit Cosmetics, founded by Jean and Joane Ford in 1976, and today
part of the LVMH group. Developed to minimise the look of dilated pores, to smooth
skin texture and resist caking and smudging, this transfer-proof foundation - available
in 40 shades – allows the skin to breathe while offering a flawless finish, even
on the busiest of days. Formulated with rosehip extract and glycerine, enriched
with niacinamide (Vitamin B3) to help refine the appearance of pores and the
complexion, this product provides deep hydration and visibly enhances skin
quality day by day.
BENEFIT COSMETICS: A CLOSER LOOK AT THE STYLE
Behind this
foundation, that has gone instantly viral, is an Italian touch: both the bottle
and the pump were created by Lumson, maker since 1975 of cosmetic packaging for
the world of cosmetics and make up.
For its POREfessional
Smoothing & Blurring Matte Foundation Benefit chose the 30ml Unique frosted
bottle with full rounded base and 20/400 neck and paired it with the AB226 pump
with PEARL 175 actuator in white version to guarantee effortless and precise application.
The bottle,
with its sleek silhouette and clean lines, catches the eye given its soft
curves which makes it instantly recognisable and soothing to touch. The UV
screen printing in white and fuchsia adds a vibrant, premium accent which perfectly
aligns with Benefit’s friendly and playful aesthetic. The brand’s iconography is
reflected in the decoration – a nod to the line’s mission: to minimise
imperfections and smooth pores, the very essence of the POREfessional range.
The dynamic and easy-to-read lettering amplifies the brand’s distinctive “fun
yet professional” tone of voice.
A RICH AND COMPREHENSIVE MAKE-UP PORTFOLIO
The high-performing
and visually striking solution chosen by Benefit Cosmetics belongs to an
extensive range of make-up packaging developed by the Italian company: a
portfolio which comprises 45 glass bottles and 7 glass jars from 5
to 40 ml in three main shapes:
·
Round: timelessly cylindrical;
versatile and perfect to enhance any formula
·
Square: elegant,
sophisticated lines; ideal for a distinctive design
·
Special: unique
silhouettes, from soft curves to elliptical lines, for products with strong
personality
The range is complemented by lipsticks, lip glosses
and tottles which cater for everything the make-up sector needs.
