LUMSON and BIOTHERM for Aquapower Advanced Gel
Two names for one great product. On one side is Biotherm, the famed
international brand, and on the other, Lumson, the Italian leader in
primary packaging and dispensing systems for the cosmetics industry, and
in the middle is Aquapower Advanced Gel HOMME.
Aquapower Advanced
Gel HOMME is an ultra-hydrating skin treatment for men which Lumson,
thanks to its established experience with airless systems, has created
theexclusive packaging for: a glass airless with pouch system that
protects the formula from contamination risk and guarantees optimal
product dispensing.
Chisel, with its particular and elongated shape,
combines both intuitive and functional elements for an ease of use
without any product waste.
THE SHAPE OF WATER
For
Biotherm, the shape of beauty draws inspiration from water. The design
of the new airless packaging is in fact the perfect combination of
aesthetics and functionality. The bottle’s squared shape, softened by
rounded edges, gives the impression of having been made by the flow of
ocean waves. Instead the color- the brand’s iconic green - evokes
freshness and hydration, two of the Gel’s benefits. Sensoriality is also
a distinctive element of the packaging developed for Biotherm. The
airless bottle is characterized by a soft-touch finish that makes it
pleasing to the touch and protects the bottle from fingerprints while
reflecting the Gel’s mattifying effect. This solution’s sustainable
footprint gives it further added value: it utilizes 40% recycled glass
while the pump and the cap are both styrene-free.
The packaging
developed for Aquapower Gel is part of a new range of square-shaped
airless solutions that share their shape and finish and were developed
in various sizes (50, 75, 100 ml) and colors, that Biotherm has chosen
to use in some cases, as re-packaging for products that are already in
their collection and in other cases, for new HOMME products.
TECHNOLOGY AND KNOW-HOW BY LUMSON
Thanks
to the multi-layer pouch and a patented hermetic closure system,
Lumson’s airless pouch systems represent the epitome of Lumson’s
aesthetic research and technology.
Solutions that offer, besides
formula safety, also functionality (perfect dispensing of the product),
and sustainability (from the use of recycled glass to the possibility of
separating the packaging’s various components and disposing of them
using the appropriate recycling stream).
Another aspect to consider
is the multitude of customization options. The shapes and materials
available, combined with the finishes and decorations that can be
applied, give brands the possibility to choose the solution that best
fits their needs, enhancing the character and personality of each and
every product.
Lumson will be at the next Luxe Pack Monaco 2022,
taking place from October 3rd to 5th 2022 at the Grimaldi Forum Monaco,
Hall Ravel – booth RD05.