makeup collections

All eyes are focused on foundations, which have enjoyed enduring success, and the numbers attest this fact. According to Market Reports World, the global cosmetic foundation market, valued at nearly $3.2 billion in 2022, will reach $4.76 billion by 2029, registering a CAGR of 5.8%. Market Growth Reports has found that the global market for liquid foundations, valued at $6.84 billion in 2020, will hit $9.68 billion by the end of 2027, with a CAGR of 4.9% between 2024 and 2027, while according to Market Expertz, the cushion foundation market should grow by 6.5% between 2023 and 2032.

With a growing demand for "skin-first" products, supported by science and approved by dermatologists, the “skinification” of foundations is expressing its full potential. The lines between makeup and skincare are becoming increasingly blurred and for manufacturing companies and brands, it is crucial to develop hybrid foundations that offer both skincare and cosmetic benefits. While fans of ‘no make-up make-up’ are growing on the consumer side of things, on the product side, the textures are becoming so light and breathable that they almost resemble skincare. But that's not all. "With the rise of increasingly hectic, 'on-the-go' lifestyles, it is essential to develop multitasking products that protect the skin from the sun (SPF), blue light (RPF), and pollution (PPF). Formulas have to protect against external agents while at the same time meeting the (ever higher) expectations of consumers who expect a foundation to provide perfect long-lasting coverage and be resistant to water, sweat, and oil. In addition, they want a foundation that doesn’t make skin look shiny and remains flawless all day," explain the experts at Beautystreams.

If the formula is a key element of foundation, so is the packaging, which, far more than just being a 'simple' container, must serve several functions: enhance the product inside and reflect a brand's identity.
Lumson, a leading player in primary packaging, knows this well. Among the latest innovations launched by the Italian company and dedicated to the world of makeup are Red Velvet and Divine.

Red Velvet, composed of a lipstick, two 15ml and 30ml glass bottles, and two 5ml and 30ml glass jars, aims to impress with its sensual shades of red.
Divine, with its textured appearance and nude undertones that give off a delicate allure and the effect of soft light, is designed to provide an experience that completely envelopes the senses.