Marketing liaises with all other company functions; it is the pivot around which the development and promotion of products and services revolve. The work of the team is focused on the present, analysing the market and trends, while keeping a finger on the pulse of future developments in order to stay ahead of change and keep up with the times. Financial expertise is coupled with creative and communication skills to be able to operate successfully in various different areas: bolstering the corporate image, producing institutional and advertising material, and conceiving and coordinating activities related to promotion, trade shows and industry events.
